Go big, bigger, better, fancier with post cards to double the revenues for your business.
Have your postcard mail outs evolved at a rate whereby they continually produce revenues that surpass the cost of producing them?
In this digital age, it is more important than ever to stand out from the mass of messages, and communications that consumers are bombarded with on a daily basis. Postcards present a great option.
Here are a few facts to digest
- Print Gets Read – 80% of households either read or scan advertising mail sent to their household
- Print Drives New Business – 70% of customers renewed a business relationship because of a direct mail promotion.
- Print Increases Online Sales – 76% of internet users surveyed have been directly influenced to purchase an item or service thanks to a direct mail piece
A Brief History of the Postcard
A postcard can be posted without an envelope. Since its inception at the dawn of the 20th century, postcards are prevalent form of marketing a business or service. Postage is either attached via a stamp or printed and the card is simply used to convey relevant information. Today, in the 21st Century, postcards are rarely received that convey messages from our loved ones, but now contain messages from businesses and marketers.
For marketers postcards are still a viable source for generating business leads, introducing promotions, and event invitations. A number of marketers still trust the printed postcard because it is time tested and it produces results.
Unfortunately, small business owners and marketers still use and print postcards the same way they were done 100 years ago. They have failed to tap into the true potential that postcards offer as a cross media marketing piece.
Over the next few posts, I will be sharing free and powerful tips on how to maximize your ROI from sending postcards to prospective customers and how they can be environmentally conscious while meeting your green targets by using post cards. For this post we will start from the basics
Why Postcard size matters?
Does the size matter of the postcard you plan to send out matter? Yes it does
Here are the reasons why -
- The standard postcard is 4” x 6” (inches) in size.
- The larger the size of the post card, the higher the postage cost.
- The bigger the postcard piece the higher the cost to produce the postcard.
- Larger postcards stand out more among the clutter of items people receive in their mailboxes.
- Larger postcards give more room for design graphics, text and information. Size provides vital real estate that could be used to grab the customer’s attention, and provide adequate content spacing.
So what is the ideal size for a postcard?
Unfortunately what we once considered oversized and unique is now the norm! The 8.5” x 5.5” postcard size is the most popular. Anyone who advises you that this post card is oversized is clearly behind the times.
You will find few 4”x 6” cards in your mail box or anyone else’s.
I suggest that you go big for your next post card or marketing campaign with 6” x 9” or 6” x 11” postcards.
4” x 11” door hanger style cards are also very unique. Use the extra length to add a component to the post card which the recipient can tear off. The tear off component could also be something that the customer is likely to keep even before the card is returned to the recycling bin.
On the next post, I will be discussing how to print larger post cards and still pay the same standard postage rates while making your ads as interesting and interactive as possible.
Do you have any printing inquiries, let me know. I will be happy to assist. Call or email: 1 (905-660-4377) or email@example.com
Photo Credits: WW Photos